Utilizing what’s hot in Los Angeles Culture we wanted to find a way to resonate with people in a cute fun and edgy campaign that when people received the content — they didn’t feel invaded — they got excited.
We had the idea that creating short segments as part of a series would engage the audience — have them wanting the next one — and give us an opportunity to highlight the teaching community around the studio.
In addition to creating small content portions, we were able to capture an impactful recap of the kickoff event in order to immortalize the activities and other marketing efforts that were occurring.
By creating fun, joy, and passion we were able to bring the community closer together and give them a new found voice online.
