Consulting
We partner with you to understand your business opportunities and challenges in order to customize a process to suit your goals. Our methods can include: strategic workshops, stakeholder interviews, qualitative research, quantitative research, customer data analysis, multi-variate segmentation, and digital analytics. Our process generates insights that we use to create a customized strategy to achieve your business goals. As a result, we deliver summaries and recommendations for implementation.
Strategic Workshop
We gather key stakeholders in order to sharpen business goals, core values, and brand positioning. Partners can expect answers to the questions Why? Who? and What?
Persona Development
Using your customer data we create a detailed analysis on demographics, interests, transactional habits, and psychographic data that informs strategies and targeting to achieve your goals.
Primary Research
We facilitate qualitative and quantitative research modules that survey markets and customers to inform branding, marketing, and product decisions.
Campaign Playbook
We develop detailed recommendations on marketing channels and tactics customized to the goals of your business and capacity to implement.
Partnerships
We introduce and implement key relationships with aligned brands, platforms, and service providers in order to create community across your business locally, digitally, and socially.
Marketing
We implement marketing tactics including: websites, SEO, social media, e-mail, paid search, lead generation, and customer relationship management (CRM). Our marketing services are informed by Agile methods to create short value-driven sprints followed by feedback sessions from key stakeholders and team members. This allows us to achieve tangible goals and adjust throughout the process.
Web Development
We offer a variety of website development packages across all platforms to give your business the digital presence it needs.
SEO
Keyword analysis, on-site, and off-site optimization to insure your business shows up in organic search results.
Social Media
Social Media Management across Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Paid Advertising
Paid advertising campaigns to address targeted audiences within the social, display, video, and paid search ecosystem.
E-Mail Marketing
Lead nurturing campaigns to generate engagement and action. Includes Drip Campaigns, A/B Testing, and Segmentation.
Content Creation
We create, produce, and direct branded video, photo, and written content that can be leveraged on all platforms.
Lead Generation
We develop and implement plans across social, search, blogs, websites, and digital platforms in order to capture qualified leads for your business.
CRM/Database Solutions
We implement sophisticated business tools to communicate with your audience and provide detailed reporting.
Optimization
We continuously monitor results to refine strategy and tactics. We use data to identify opportunities for incremental changes to create targeted performance lift. Optimization can include A/B Testing a variety of parameters, analyzing segmentations, database hygiene and more.
Ongoing Monitoring
Continuous performance monitoring to identify trends, results, and opportunities across various campaign tools.
Data-Driven Analytics
We analyze data from various sources to identify key insights of business intelligence as well as hygiene and maintenance opportunities.
Comprehensive Audit
Assessment of current marketing performance, results, and spend across any of the services we currently offer.