Utilizing Omaha Steaks 1st party data appended with additional consumer information we isolated an issue — over 80% of their customers were over the age of 60.
We developed a strategy that creating an entry-level product could engage a much younger audience.
A first-time marketing strategy needed to accompany the product. Social media was of clear interest to the brand. We developed content around the idea of poking fun at the idea of crowdfunding — authenticity in branding — and entrepreneurship.
The end result was a new product for the younger generation — an entry into the brand — and an unparallel personability to America’s Original Butcher.